Is Marketing Biblical?

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Excerpts From our Marketing Workbook

Build it and they will come 

Field of Dreams is a 1989 movie in which a farmer hears a voice saying, “Build it and they will come”. So he plows up his field of corn and builds a baseball diamond. Because this is a movie and not reality, a long-dead baseball hero, Shoeless Joe, turns up and everyone comes to play baseball.

That’s how we often look at building a business. If we have a product, surely everyone will see the need for that product. If I build it, they will come and buy it. So we fire off our baseballs assuming we have a hit but find we aren’t even in the ballpark. We are disappointed.

Christians sometimes have a fundamental biblical issue with marketing because much of the marketing in the world’s business system is pure puffery and lies. Will that diet drink really allow me to lose 15 pounds or KGs in 2 weeks? Will that new car really make me so happy that I will never worry about the payments? Marketing often seems like the devil’s lie, but when I build it, they don’t come. So what do I do?

Albania, Land of the Eagles, Ancient Shqipëria: Lets do business

Posted by adminblog / in Albania, B4Blessing News, Blog, Business Principles, History, INVE$TING in the Kingdom, Nora's Adventures, Strategies That Bless / No comments yet

 

By: Nora Hughes

The first time I flew into Albania, the German engineer sitting next to me said, “the plane will circle a couple of times because the runway isn’t really a runway it’s a collection of paving tiles so the pilot has to find the best way to land.” Sure enough, that is what happened. I found myself in the poorest country I had ever seen. Everything was broken, factories were destroyed, nothing could be purchased, not even a jar of jam. The year was 1993 and Albania had just overthrown its oppressive communist government and hoped to have a democracy. Albania was the North Korea of Europe – a Xenophobic dictator, totally closed to the outside world.