Is Marketing Biblical?

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Excerpts From our Marketing Workbook

Build it and they will come 

Field of Dreams is a 1989 movie in which a farmer hears a voice saying, “Build it and they will come”. So he plows up his field of corn and builds a baseball diamond. Because this is a movie and not reality, a long-dead baseball hero, Shoeless Joe, turns up and everyone comes to play baseball.

That’s how we often look at building a business. If we have a product, surely everyone will see the need for that product. If I build it, they will come and buy it. So we fire off our baseballs assuming we have a hit but find we aren’t even in the ballpark. We are disappointed.

Christians sometimes have a fundamental biblical issue with marketing because much of the marketing in the world’s business system is pure puffery and lies. Will that diet drink really allow me to lose 15 pounds or KGs in 2 weeks? Will that new car really make me so happy that I will never worry about the payments? Marketing often seems like the devil’s lie, but when I build it, they don’t come. So what do I do?

Health Care Public Service – Website Maintenance (0019)

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Business type:  Marketing for the social programs of an NGO
Main business skill needed:  Website maintenance
Other skills needed: Social media marketing
Business purpose: I hire local counselors and health care workers to deliver talks, seminars and workshops to high school students, college or university students. We are trying to turn these programs from a free service into a revenue making one.

Children’s Book Publisher – Graphic Designer/Illustrator (0015)

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Business type:  Publication of children story books
Main business skill needed:  Graphic design, illustration design
Other skills needed:  Social media marketing
Business purpose: I hire local writers and serve local kindergarten or parents of small children. This allows me to naturally share my faith through the

Home Health Services – Marketing (0014)

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Business type:  Home health services
Main business skill needed:  Market research and evaluation
Other skills needed:  Networking, possibly setting up business framework
Business purpose: To empower locals (specifically the local church) to be a blessing and plant churches in unreached, closed communities

Internet Business – Social Media Marketing (0012)

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Business type:  Internet business providing resources, consulting and training to help people do business to bless people. We work in places where people don’t have jobs and churches struggling to be economically sustainable.
Main business skill needed:  Social Media Marketing
Other skills needed:  All facets of marketing, analyzing what works and what doesn’t.
Business purpose: We feel it’s crucial for Christians to enjoy the practice of business as a calling. We also believe that business is a Godly pursuit and want to help people learn to do business that blesses others.