14

Mar 2018

Is Marketing Biblical?

Posted by / in Blog, Business Principles, History, issues of the day, Marketing, Strategies That Bless / No comments yet

Excerpts From our Marketing Workbook

Build it and they will come 

Field of Dreams is a 1989 movie in which a farmer hears a voice saying, “Build it and they will come”. So he plows up his field of corn and builds a baseball diamond. Because this is a movie and not reality, a long-dead baseball hero, Shoeless Joe, turns up and everyone comes to play baseball.

That’s how we often look at building a business. If we have a product, surely everyone will see the need for that product. If I build it, they will come and buy it. So we fire off our baseballs assuming we have a hit but find we aren’t even in the ballpark. We are disappointed.

Christians sometimes have a fundamental biblical issue with marketing because much of the marketing in the world’s business system is pure puffery and lies. Will that diet drink really allow me to lose 15 pounds or KGs in 2 weeks? Will that new car really make me so happy that I will never worry about the payments? Marketing often seems like the devil’s lie, but when I build it, they don’t come. So what do I do?

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23

Dec 2015

Health Care Public Service – Website Maintenance (0019)

Posted by / in Graphic Design, Marketing, Short Term - Field Support, Social Media Marketing, Website Production/Development / No comments yet

Business type:  Marketing for the social programs of an NGO
Main business skill needed:  Website maintenance
Other skills needed: Social media marketing
Business purpose: I hire local counselors and health care workers to deliver talks, seminars and workshops to high school students, college or university students. We are trying to turn these programs from a free service into a revenue making one.

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14

Dec 2015

Children’s Book Publisher – Graphic Designer/Illustrator (0015)

Posted by / in Graphic Design, Marketing, Short Term - Field Support, Social Media Marketing / No comments yet

Business type:  Publication of children story books
Main business skill needed:  Graphic design, illustration design
Other skills needed:  Social media marketing
Business purpose: I hire local writers and serve local kindergarten or parents of small children. This allows me to naturally share my faith through the

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