Developing Your Business Using Value Chains & Business Clusters

Strategic Planning

Author: Nora L. Hughes, PhD

Pages: 64

File Format: PDF

Price: $15.00 USD

Often people don’t understand the Value Chain - the process of taking a product or service to market and creating value (profit), leading to a sustainable business that can grow. An entrepreneur may build a business in isolation. He or she has a skill or sees an opportunity so starts a business, but doesn’t realize how to think about a chain of creating value. Also, he or she may not realize that there are many other business people who can help create a Business Cluster in which all can prosper.

This workbook has just enough theory and stories to help you understand the concepts of Chains and Clusters, and will lead you into a journey of assessing and developing a better business. If you take the time to work through this workbook, you will end up with an understanding of your business, the ability to create a profitable Value Chain, and the tools to develop the strength of a Cluster of businesses.