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Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small BusinessMarketingAuthor: Jay Conrad Levinson, Jeannie Levinson, Amy LevinsonISBN-13: 978-0618785919PURCHASE
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing...more
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Marketing 3.0: From Products to Customer to the Human SpiritMarketingAuthor: Philip KotlerISBN-13: 978-0470598825PURCHASE
We would recommend this book as foundational to the others on marketing. Before you look at “how to market” its good to understand the “who” of marketing. Companies that...more
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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers DirectlyMarketingAuthor: David Meerman ScottISBN-13: 978-1118488768PURCHASE
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world...more
