Recommended Reading
  • The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm
    Product Innovation
    Author: Tom Kelley, Jonathan Littman
    ISBN-13: 978-0385499842

    Do you believe that being created in the image of a creative God makes us creative too? I do. Then we have to ask, how do we tap into those ...more

  • Creating Breakthrough Products: Revealing the Secrets that Drive Global Innovation (2nd Edition)
    Product Innovation
    Author: Jonathan Cagan, Craig Vogel
    ISBN-13: 978-0133011425

    Often times we see the B4B start up doing the same-old, same-old. The café, the English school, etc. Our ideas are small, they’ve all been done before...more