Winning Decisions: Getting It Right the First Time

Making Decisions

Author: J. Edward Russo, Paul J.H. Schoemaker

ISBN-13: 978-0385502252

Decision-making is a business skill which managers and leaders often take for granted in themselves and others-but it's not as easy as some might think. The authors contend that decision-making, like any other skill, must be developed and honed if it is to be used effectively. Winning Decisions offers step-by-step analyses of how people typically make decisions, and provides invaluable advice on how to improve your chances of getting your next big decision right the first time. The book is packed with worksheets, tools, questionnaires, case studies, and anecdotes analyzing major decisions made by organizations like British Airways, NASA, Shell Oil, and Pepsi. Some of the proven, straightforward techniques covered in Winning Decisions include:

  1. Framing or deciding what you are going to decide-and not decide
  2. Gathering intelligence-real intelligence, and not just information that will support your internal biases
  3. Coming to conclusions-determining how your company acts on the intelligence it gathers
  4. Learning from experience