Disciplined Entrepreneurship: 24 Steps to a Successful Startup
Author: Aulet, Bill
Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a
senior lecturer at the MIT Sloan School of Management. He has first hand knowledge of hundreds of start up
businesses and what makes some succeed, and others fail.
Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. This book will show you how to create a successful startup by developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply.
You will learn:
- Why the “F” word – focus – is crucial to a startup’s success
- Common obstacles that entrepreneurs face – and how to overcome them
- How to use innovation to stand out in the crowd – it’s not just about technology