The E-Myth Revisited
Entrepreneurship
Author: Gerber, Michael E.
ISBN-13: 978-0887307287
An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about
starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight
gained from years of experience, points out how common assumptions, expectations, and even technical
expertise can get in the way of running a successful business.
Gerber walks you through the steps in
the life of a business–from entrepreneurial infancy through adolescent growing pains to the mature
entrepreneurial perspective: the guiding light of all businesses that succeed–and shows how to apply
the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws
the vital, often overlooked distinction between working on your business and working in your
business.
The E-Myth Revisited will help you grow your business in a
productive, assured way.