The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Author: Ries, Eric
Eric Ries defines a startup as an organization dedicated to creating something new under conditions of
extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in
a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to
discover a successful path to a sustainable business.
The Lean Startup approach fosters companies that are more capital efficient and leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.