Marketing 3.0: From Products to Customer to the Human Spirit


Author: Philip Kotler

ISBN-13: 978-0470598825

Understand the next level of marketing

We would recommend this book as foundational to the others on marketing. Before you look at “how to market” its good to understand the “who” of marketing. Companies that understand their customer from the inside out will be able to tailor the “how” to the customer.

The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.

In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.

In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.