The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm

Product Innovation

Author: Tom Kelley, Jonathan Littman

ISBN-13: 978-0385499842

Do you believe that being created in the image of a creative God makes us creative too? I do. Then we have to ask, "How do we tap into those creative juices?" This book won't give you step by step how to create innovation that you can follow. It will make you think and provide food for your own creative juices. This book is the story of IDEO, a leading product design firm.

IDEO, brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services. This book reveals IDEO's secrets for fostering a culture and process of continuous innovation. In The Art of Innovation, Tom Kelley, general manager of the Silicon Valley based design firm IDEO, takes readers behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit.

IDEO doesn't buy into the myth of the lone genius working away in isolation, waiting for great ideas to strike. IDEO fosters an atmosphere conducive to freely expressing ideas, breaking the rules, and freeing people to design their own work environments. IDEO's focus on teamwork generates countless breakthroughs, fueled by the constant give-and-take among people ready to share ideas and reap the benefits of the group process. IDEO has created an intense, quick-turnaround, brainstorm-and-build process dubbed "the Deep Dive."

Kelley takes the reader through the IDEO problem-solving method:

IDEO has won more awards in the last ten years than any other firm of its kind, and a full half-hour Nightline presentation of its creative process received one of the show's highest ratings. The Art of Innovation will provide you with the insights and tools you need to make your company the leading-edge, top-rated star of your industry.