The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm
Product Innovation
Author: Tom Kelley, Jonathan Littman
ISBN-13: 978-0385499842
Do you believe that being created in the image of a creative God makes us creative too? I do. Then we have to
ask, "How do we tap into those creative juices?" This book won't give you step by step how to
create innovation that you can follow. It will make you think and provide food for your own creative juices.
This book is the story of IDEO, a leading product design firm.
IDEO, brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other
cutting-edge products and services. This book reveals IDEO's secrets for fostering a culture and process of
continuous innovation. In The Art of Innovation, Tom Kelley, general manager of
the Silicon Valley based design firm IDEO, takes readers behind the scenes of this wildly imaginative and
energized company to reveal the strategies and secrets it uses to turn out hit after hit.
IDEO doesn't buy into the myth of the lone genius working away in isolation, waiting for great ideas to
strike. IDEO fosters an atmosphere conducive to freely expressing ideas, breaking the rules, and freeing
people to design their own work environments. IDEO's focus on teamwork generates countless breakthroughs,
fueled by the constant give-and-take among people ready to share ideas and reap the benefits of the group
process. IDEO has created an intense, quick-turnaround, brainstorm-and-build process dubbed "the Deep Dive."
Kelley takes the reader through the IDEO problem-solving method:
- Carefully observing the behavior or "anthropology" of the people who will be using a product or service
- Brainstorming with high-energy sessions focused on tangible results
- Quickly prototyping ideas and designs at every step of the way
- Cross-pollinating to find solutions from other fields
- Taking risks, and failing your way to success
- Building a "greenhouse" for innovation