Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
Author: W. Chan Kim and Renee Mauborgne
What’s your competition like? What are their strengths? Their Weaknesses? Are you clear about it, or
afraid to look? Many times I find that the companies I’m working with are afraid to look. Or they
assume they are not as good as they are. Or worse yet, don’t even know who the competition is. This is
a great book that will help you look at the competition and, more importantly, design a strategy to change
the game so that you are in the “blue ocean”, not the red, bloody place where everyone else is
fighting to stay alive.
Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future.