Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers


Author: Alexander Osterwalder and Yves Pianeur

ISBN-13: 978-0470876411

This is one of my favorite books, and one I use with B4B businesses regularly. It helps ordinary business people think extraordinarily about their business, who it serves and how it serves them, and combines that with what to do next and a clear financial model. If you are tired of outmoded business models and want to design tomorrow's enterprises you will find this book helpful. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.

The book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools and makes them easy to implement. It explains the most common business model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.