Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
Author: Alexander Osterwalder and Yves Pianeur
This is one of my favorite books, and one I use with B4B businesses regularly. It helps ordinary business
people think extraordinarily about their business, who it serves and how it serves them, and combines that
with what to do next and a clear financial model. If you are tired of outmoded business models and want to
design tomorrow's enterprises you will find this book helpful. If your organization needs to adapt to harsh
new realities, but you don't yet have a strategy that will get you out in front of your competitors, you
need Business Model Generation.
The book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools and makes them easy to implement. It explains the most common business model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.